I interviewed the Chicago-based artist duo, INDO, and designed the corresponding spreads for the student magazine, Ethereal. I also designed the cover and mocked up the table of contents.
The objective was to build an appropriate identity and brand profile for an organization, involving research, analysis and criteria development. I chose to re-brand the Chicagoland grocery store, Cermak Produce, and I utilized illustration and clean typography to create a fresh, fun and appealing visual identity.
During this semester-long branding project, I developed the logo, identity, sample packaging and print material for Energy Floors. This brand creates piezoelectric flooring that harvest the energy generated from human footsteps. The upward arrow of the logo represents the potential of utilizing this form of energy as a sustainable power source. Much of the inspiration for this project was derived from looking at the color, texture and natural qualities of found floor textiles.
The Art and Manner of Arranging One's Books
I designed this book to juxtapose Gorges Perec’s essay on book arrangement with my own reflections on how I interact with books. On the right page of each spread, I depict the book and author with a variety of descriptions, quotes and icons, while on the left page of each spread, I display sections of Perec's essay. The front and back cover contain the dimensions of each book, scaled to 20 percent of their actual size, and the color of each spread represents the dominant color in the design of that book.
Centennial River Ranch
Logo development for this Colorado-based tree farm.
One Raw Egg
The focus of this project was to conceptualize the packaging and logo for a brand of eggs, theoretically sponsored by the Eastman Egg Company and targeted towards a consumer group of our choosing. I wanted to retain the Eastman Egg aesthetic and sensibilities while maintaining functionality, so I chose to stick to a clean and modern design with minimal packaging to improve sustainability.
This 17x11”, hand-bound book is the product of a semester-long collaboration amongst my Intermediate Typography class. It showcases essays written by fellow classmates, combined with corresponding poster designs, to examine type design within the contextual structure of historical development.
This is a tutorial on how to fold a paper airplane, as well as an exploration into motion graphics. To create this piece, I filmed a friend folding a paper airplane from above, cropped to only the hands. I then animated a range of hand-drawn typography over the video, and added music to create a fun and whimsical two-minute short.
This photo project shines a light on that which is typically considered banal, unordinary and uninteresting. I was inspired by the jarred spices that I had at my apartment and chose use this photo project to examine their form, color and meaning.